Hydrozirconation of propargylic selenides (1) or 4-phenylseleno-1-butyne (2) with Cp2ZrHCl, followed by in situ transmetalation to cuprate (Me2Cu(CN)Li2) and addition of enones, led to the formation of 1,4-adducts in good yields. The adducts derived from 1 were subjected to oxidation with H2O2 to afford allylic alcohol derivatives via [2,3] sigmatropic rearrangement of allylic selenides. On the other hand, the oxidation of the products derived from 2 gave the corresponding ketones having a conjugated diene moiety at the β-position via selenoxide elimination. © 2011 Wiley Periodicals, Inc. Heteroatom Chem 22:545–552, 2011; View this article online at wileyonlinelibrary.com. DOI 10.1002/hc.20720