The temperature-induced molecular chain motions of styrenic triblock copolymers (SBC), i.e. polystyrene-block-polybutadiene-block-polystyrene (SBS) and polystyrene-block-poly(ethylene-co-1-butene)-block-polystyrene (SEBS), were studied by intrinsic fluorescence method. For SBS, the glass transition temperatures (T_gs) of B block and S block obtained by intrinsic fluorescence method were in good agreement with differential scanning calorimetry measurements (DSC). In the case of SEBS, an isoemission point was observed at about 310 nm at elevated temperatures, suggesting the slight conversion between the monomer and excimer emission. On this basis, the molecular chain motion of SEBS was monitored by both fluorescence intensity and excimer/monomer fluorescence ratio. Besides the T_gs of S block and EB blocks, a melting point (T_m) of weak crystalline in EB block was unambiguously determined by intrinsic fluorescence. Furthermore, it was found that the melting process directly led to the slight loosening of PS segments in interface and consequently the reduction of the amount of excimer. A reasonable mechanism was proposed to describe the molecular chain movements and phase transitions of SEBS upon heating. Moreover, the influence of temperature on the apparent activation energy of non-radiative process (E_a^T) around T_g of S block was much stronger than that around T_g of B or EB blocks.