We find that Magtrieve™ (CrO2) catalyzes the oxidation of a wide variety of alcohols with periodic acid as the terminal oxidant. Mild conditions, short reaction times, and facile aqueous work-up make this a most attractive method. Olefins are not oxidized under these conditions; thus alcohols react selectively in the presence of alkenes. Conditions have been optimized with respect to catalyst loading, solvent, and co-oxidant; and the scope of the reaction includes primary and secondary benzylic, allylic, and aliphatic alcohols.We find that Magtrieve™ (CrO2) catalyzes the oxidation of a wide variety of alcohols with periodic acid as the terminal oxidant. Mild conditions, short reaction times, and facile aqueous work-up make this a most attractive method. Olefins are not oxidized under these conditions; thus alcohols react selectively in the presence of alkenes. Conditions have been optimized with respect to catalyst loading, solvent, and co-oxidant; and the scope of the reaction includes primary and secondary benzylic, allylic, and aliphatic alcohols.