Nanocolorants were successfully prepared via a modified miniemulsion polymerization process into which styrene, a polar monomer, crosslinkers, a highly hydrophobic solvent, dyes, and so forth were introduced. The obtained nanocolorants were nanocomposite entities in which a fraction of dye molecules attached to the crosslinked macromolecular chains and more dye molecules formed clustering because of the phase separation between the dye and polymer during the polymerization process and were further embedded in the interior of the crosslinked polymer because of the high hydrophobicity of the dyes. The effects of the polar monomers, the amounts of the dyes dissolved in styrene, and the polymer crosslinking, as well as the effects of the water-soluble and oil-soluble initiator, the amount of the surfactant, and the ultrasonic homogenization time, on the preserving fastness of the dyes in the polymeric matrix and the morphology and particle size distribution of the nanocolorants were studied. © 2007 Wiley Periodicals, Inc. J Appl Polym Sci 2007